Organic Facebook is dead – we here that a lot, don’t we? Blame it on the social media giant’s move against posts by businesses, the increase in competition, and of course the money. But no one can really deny the fact that Facebook is by far the largest pool of potential customers that you can reach, as it is the biggest social media out there.
That said, there is definitely still hope for businesses to make their presence felt with the paid Ads, and here we present 5 different ways Facebook Ads can help you get the most bang for your buck!
Note that these are not just the five ways, but rather the most accepted ways to cut through the clutter.
All set? Let’s go
- Page Likes Campaign
If you’re a newbie in the business, and want to make your presence known about your page, run a campaign with the objective of Page Likes. Not only will this serve to increase the followers of your Facebook Page, but once you have a sufficient number of followers, you can re target them with new content and products later on.
- Use your E-mail list
This is for those businesses which have a considerable customer Email base. Sure, you reach out to them organically through Emailers, but getting a visibility in the feed of your established customer base will definitely help your recall value.
However, keep in mind that not all of the email IDs can be targeted through Facebook, as people may use a different IDs for Facebook and Emails.
- Video, videos, and videos
This cannot be emphasized enough – unless your creative is an informative banner (informing about an upcoming event, for example), videos are the best way to capture attention. You don’t need to get a full on professional video for this one, but you can experiment with still photos stitched together to make a video too. And, there are many Apps available out there like VideoShop, Adobe Clip etc. that can help you with making a video.
- Make it relevant
Everyone(mostly!) loves Gulab Jamun, but different people see it differently. Children may see it as a reward for helping Mumma in the kitchen, while adults may see it as an indulgence on a cheat day. You as a business have to identify this and make the targeting and communication relevant, so that the 15-year-old Pinky sees the ad which reminds her of her childhood, while the 40-year-old Alisha is reminded that her healthy diet can surely afford one piece of this sweet from heaven!
- Be updated, learn, and apply!
This is a no-brainer, really. The algorithm keeps changing, the policies keep changing, and of course, the trends. So unless you keep yourself updated with the latest news in the world of Facebook Ads, you might miss on some of the great new feature, or not understand why a certain metric is behaving oddly. Subscribe to Facebook newsroom (https://newsroom.fb.com/) to get the latest updates.
As we said earlier, these are definitely not the hard-and-fast set of pointers are to be followed to the T, but definitely worth keeping on your mind.So go out there, and make Facebook Ads your Business’s friend.
Anuradha Ravi – Digital Marketing Executive with 2+ years of experience in Content Writing for Social Media and Facebook Adverts. Also loves cats!